The Oracle's endgame; Wrigley investment isn't what many call a classic Buffett play.(News)

Byline: ANN SAPHIR

In some ways, Warren Buffett's deal with Mars Inc. to buy Wm. Wrigley Jr. Co. resembles some of the Oracle of Omaha's most successful investments: a strong brand name in consumer products. Think Coca-Cola Co.

But the Wrigley acquisition departs from his standard playbook in one important respect: It would make him a minority shareholder in a privately held company. As such, he would have no control over management and no public market for his shares if he wanted to sell out.

The unusual move has Buffett watchers musing over the billionaire investor's endgame.

"You have little or no control over your ability to become liquid'' as a minority ...

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