Article: TEXAS TECH DEGREE OPENS DOORS; School's planning program graduates are seen as well-rounded people with a good work ethic.(Special Report: Next Generation of Advisers)

Byline: Aaron Siegel

The trick to finding qualified candidates for the financial planning business is to know where to look for them.

For Pennington Bass & Associates in Lubbock, Texas, a 35-year-old advisory firm, that has meant recruiting at least 30 interns from Texas Tech University, also in Lubbock. Since the late 1980s, the firm has hired half those students to work in the practice.

"We have had a pretty good experience [in recruiting from the personal-financial-planning division at Texas Tech],'' said Mark Bass, partner at the firm, which manages $220 million in assets. "Some of the students have been superb, and some have been ordinary, ...

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