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Article: New software boosts productivity.
- Article from:
- Wines & Vines
- Article date:
- November 1, 1995
- Author:
CopyrightCOPYRIGHT 1995 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There are some winery managers who run screaming out of the barrel room at the thought of sitting down at a computer keyboard, but like it or not, wineries are increasingly going digital.
As Craig Scarborough, Associated Vintage Group's general manager, says, "virtual winery management" is the future, and with it comes more computers and electronic communication.
The work smarter and faster ethic is being embraced by modern-thinking winery managers who are using computers to implement organizational and communication changes.
Wineries are gradually converting more management and information systems to computer based operations. Their goal is ...