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Article: Planet Smoothie.
- Article from:
- Foodservice Equipment & Supplies
- Article date:
- May 1, 2008
CopyrightCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Lisa White, Contributing Edito
This healthful chain has aggressive plans for expansion, in addition to adding co-branded locations.
When the Planet Smoothie concept took root in 1995, smoothies were well on the way to becoming one of the hottest cold beverage trends in the United States. Today, smoothies have become as popular as milkshakes, this drink's unhealthy counterpart.
The continued popularity in this segment is evident by Planet Smoothie's growth; at press time, the chain had 130 franchised locations across the country, with more openings in the works.
In the midst of executing an aggressive three-year growth plan, ...