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Article: Innovative value-added new products roll into supermarkets and onto menus: like May flowers, value-added spud specialties are popping up all over the landscape this spring, as supermarket freezer cases warm up consumers with hot potato offerings.(POTATO BUSINESS UPDATE)
- Article from:
- Quick Frozen Foods International
- Article date:
- April 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 E.W. Williams Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Germans are potato lovers, to be sure. They like them big, small, sliced, diced, shredded, fried and oven baked. At the retail store level, potato products accounted for 16% of all frozen food sales in the Federal Republic during 2007--ranking third overall categorically, behind Vegetable/Herbs (20.5%) and Pizza (16.3%)--according to A.C. Nielsen.
Total turnover generated from retail frozen spud sales edged up by 1.23% last year. However, as volume was relatively flat (at -0.1%), producers of value-added potato products are keen on stimulating renewed interest and driving more foot traffic by rolling out a bevy of innovative new products.
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