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Article: Photo book trends: the 2008 PMA Photo Book Report gives an inside look into the growing market.(Trends & Technology)(Report)
- Article from:
- PMA Magazine - Connecting the Imaging Communities
- Article date:
- May 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 PMA Magazine. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Photo books are an imaging industry hit. In 2007, they accounted for almost one-third of the $951 million custom photo products segment, according to PMA Marketing Research. The revenue generated by photo books is expected to grow approximately 42 percent in 2008.
Getting into the photo book business, however, raises many questions for retailers, service providers, and suppliers. To help form the basis from which to make strategic decisions, PMA has published the 2008 PMA Photo Book Report, available at www.pmai.org.
The report will be available in basic and premium versions. The basic version, free to PMA members, includes a brief overview of the photo ...