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Article: ASA's judgment clears Coco Pops.(news)(Advertising Standards Authority)(Brief article)
- Article from:
- Grocer
- Article date:
- April 26, 2008
CopyrightCOPYRIGHT 2008 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Advertising Standards Authority has thrown out a claim against Kellogg's over a TV ad campaign for its Coco Pops cereal brand.
Viewers complained that the ad, which shows children returning home to enjoy a bowl of Coco Pops as an after-school snack, encouraged 'harmful dietary practice' as it encouraged parents to feed children a product that was high in sugar as a snack and implied that it was appropriate to eat two bowls of Coco Pops a day.
In response, Kellogg's pointed out that the ad showed the children eating a 'sensibly poured portion' of Coco Pops with their mother's permission, while she was present.
Kellogg's added that ...