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Article: Corporate social responsibility communication: how corporations in the oil industry publicise their actions in the UK and Brazil.
- Article from:
- International Journal of Business Research
- Article date:
- March 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 International Academy of Business and Economics. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ABSTRACT
In our paper, CSR communication is investigated through the analysis of websites in Brazil and the UK, exploring three multinational companies in the oil industry operating in both countries. We analysed these firms CSR communications via websites to examine both the consistency of the content and design as well as specific resources of the Internet media. While the analysis, interpretation and discussion of the research questions find that a number of features converge in both countries, we also found in the oil industry CSR communication is more developed in the UK than in Brazil.
Key words: CSR Communication, Websites, Convergence and ...