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Article: Welch's Selects VIA as Creative Agency of Record After Competitive Review.
- Article from:
- Business Wire
- Article date:
- May 12, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Positioned as a New Breed of Destination Agency, VIA Continues on a New Business Roll, Adding National Brands
PORTLAND, Maine -- The VIA Group announced today that it has been selected by Welch's as its creative agency of record following a competitive review managed by Jones Lundin Beals of Chicago (JLB/Chicago). VIA will partner with the Welch's marketing team to drive increased preference in the marketplace and engage new customers. The broad scope of work will include research, strategy and advertising--from online to on-air, design and overall brand building. The account will be managed out of VIA's Portland office. Work will begin immediately.
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