Brand Launches 'Nothing Compares to Family' Ads
MANHATTAN BEACH, Calif., May 13 /PRNewswire/ -- Starlet Tori Spelling and her 13-month-old son, Liam, are the first celebrity pairing to kick off a new ad campaign for Skechers USA, Inc., the leading family footwear brand, called "Nothing Compares to Family." Touting the brand's cross-generational appeal, the promotion, slated to run through 2009, stars some of today's popular celebrity families and benefits children's charities with ads breaking in celebrity weekly magazines and other fashion and lifestyle glossies.
By positioning itself as the one-stop shop for casual shoes blending style with athleticism for the ...