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Article: Middle East franchise market to grow by 25%.
- Article from:
- Albawaba.com
- Article date:
- May 14, 2008
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Middle East franchise market to grow by 25%
The franchise industry in the Middle East is seeing prolific growth as international and local brands look for greater market penetration.
Seen as an ideal business model for small to medium enterprises (SMEs), the Middle East's franchise industry is estimated to be worth US$30 billion, with an average annual growth rate of 25%.
Fuelling this growth is the mammoth retail explosion currently being witnessed across the region, as more and more shopping malls and entertainment centres open up. High-class malls such as Dubai's Mall of the Emirates have provided the perfect platform for a number of ...