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Article: Strategy Analytics: Virtual World Archetypes Emerging.
- Article from:
- Business Wire
- Article date:
- May 14, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Virtual Worlds Experimentation Continues to Extend Brands
BOSTON -- A Strategy Analytics study of various virtual worlds revealed multiple business models in various stages of experimentation --with a few showing signs of significant promise. This report, "Finding Real Business Value in Virtual Worlds," investigates approaches to this new medium. Already several leading brands have invested significant marketing dollars into virtual worlds in order to extend their brand presence.
"While virtual worlds have been met with a mix of enthusiasm and skepticism by the press, it is not too early to begin exploring options for developing a financial position in ...