Article: General Mills' Worldwide Innovation Network Brings Hundreds of New Concepts to Company in First Year.

By searching around the globe, General Mills formed partnerships that drove breakthrough innovation this year

MINNEAPOLIS -- Marking the one-year anniversary of its Worldwide Innovation Network (G-WIN), General Mills said today that the company's open innovation initiative seeking outside partnerships with entrepreneurs, inventors, universities and other food companies has generated hundreds of concepts for patented technologies or potential products that could be complementary to its existing brands and businesses.

"We are tremendously encouraged by the success and industry interest we've seen from our G-WIN open innovation program," said Peter Erickson, senior vice ...

Related newspaper, magazine, and journal articles:

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!