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Article: General Mills' Worldwide Innovation Network Brings Hundreds of New Concepts to Company in First Year.
- Article from:
- Business Wire
- Article date:
- May 15, 2008
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Copyright informationCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By searching around the globe, General Mills formed partnerships that drove breakthrough innovation this year
MINNEAPOLIS -- Marking the one-year anniversary of its Worldwide Innovation Network (G-WIN), General Mills said today that the company's open innovation initiative seeking outside partnerships with entrepreneurs, inventors, universities and other food companies has generated hundreds of concepts for patented technologies or potential products that could be complementary to its existing brands and businesses.
"We are tremendously encouraged by the success and industry interest we've seen from our G-WIN open innovation program," said Peter Erickson, senior vice ...
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