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Charter schools uncovered: what we learned through our own analysis about the skewed comparisons between our schools and the local charters.(Case study)

In this era of unforgiving accountability and test scores with high-stakes implications, important lessons can be learned from charter school marketing.

Scrutiny of the regular public schools has never been more sharp-edged. Charter school proponents are becoming increasingly aggressive in promoting themselves as a viable alternative for students--just as a mounting body of research provides little evidence that charter schools, as a whole, are more effective or provide a better education.

Charter school advocates often point to single charter schools, often small ones, to compare to an entire school district. This strategy has been used in my area, Cambridge, Mass., ...

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