Article: Product design for greater profits: smart manufacturers use innovation to develop hot products.(ASSEMBLY Planbook)

Innovation is one of the hottest buzzwords in the business world today. Many companies love to throw the word around and talk about how they are "innovative."

Even the U.S. Department of Commerce (Washington, DC) has gotten in on the innovation act. It recently announced that it's taking steps to explain and quantify what it calls "one of the largest and most elusive drivers of the economy--innovation."

According to Commerce Secretary Carlos Gutierrez, "innovation has proven an essential driver of growth for the U.S. economy. The United States today is more than 75 percent wealthier in terms of real GDP per capita than it was 30 years ago, which is largely attributable ...

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