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Article: A healthy challenge: with healthcare costs on the rise, health insurance marketers need creative ways to woo consumers. Mary Elizabeth Hurn shares some expert solutions.(Insurance)
- Article from:
- DM News
- Article date:
- May 5, 2008
- Author:
CopyrightCOPYRIGHT 2008 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Health insurance is a competitive world. In addition to the fact that consumer choice is increasing in the sector, consumers have the option of shopping for health insurance online, and many are becoming more proactive in terms of finding the best plan.
"Consumers are being provided with more choices in health insurance options, with more of the cost burden shifting towards individuals" says Brian Levy, VP of strategy and corporate development for Chapel Hill, NC-based Pulse Health & Wellness Initiatives. "I think they're looking to become savvier about their health insurance choices"
Lloyd Sheep, SVP and chief strategist at HC&B Healthcare ...