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Article: Retouching ruckus leaves Dove flailing; New Yorker revelation sparks flap over whether Real Beauty ads are 'real'.(News)
- Article from:
- Advertising Age
- Article date:
- May 12, 2008
- Author:
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Copyright informationCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: JACK NEFF
It was a few lines in a 6,000-word article, but it threw Unilever and its advertising agency, Ogilvy & Mather, into a tizzy of denials, explanations and spin control.
Whether or not the truth is finally known, the question remains whether the revelation that some of the Dove "Campaign for Real Beauty'' ads may have been retouched will go down as a footnote in advertising history or rate among its biggest scandals, alongside Campbell's marbles in the soup.
As with many controversies, it began innocently enough, with a comment buried deep in a profile of Pascal Dangin, a prominent photo retoucher, in a May 12 New Yorker story ...
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Article: New Yorker editor returns to writing
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October 28, 2002 ;
357 words
...MAGAZINES New Yorker editor returns to writing By HILARY...October 28, 2002 After eight years at the New Yorker, during which he published a range...the great fiction editors that the New Yorker has ever had," said David Remnick...
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