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From the editor.(Editorial)
- Article from:
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Chemistry International
- Article date:
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March 1, 2008
- Author:
- Meyers, Fabienne
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Copyright informationCOPYRIGHT 2008 International Union of Pure and Applied Chemistry. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"Good ideas really do not need a lot of selling" was the comment by the reviewer of a project proposal submitted recently to IUPAC. Is this really right? Sure it is if the ideas presented are well targeted to an audience that knows the importance and ramifications of the proposal. But what if the targeted audience is broader than the experts directly involved in the judging? Then, we should not take for granted that "good ideas do not need a lot of selling." Indeed, it would be presumptuous to think that the rationale for a particular project proposal is unequivocal.
There are many good ideas emanating from IUPAC projects and activities; the feature articles presented in ...