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Article: WB beefing up online activity.(Warner Bros.)
- Article from:
- Broadcasting & Cable
- Article date:
- December 18, 1995
- Author:
CopyrightCOPYRIGHT 1995 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Forget made-for-TV movies. Warner Bros. is now talking made-for-online programing.
Starting in January, Warner Bros. will roll out several new sites on America Online, according to Jim Moloshok, senior VP, Warner Bros. Online.
Warner Bros. will be contributing newly created original and promotional sites to AOL (and upgrading existing promotional sites) as part of a new one-year deal with the Washington-based online service, which counts more than four million subscribers.
Neither Warner Bros. nor AOL would say how much AOL is paying Warner Bros. for the content, but sources put the number well over $1 million.
According to Moloshok, the ...