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Article: INTERIORS: Market trawl.
- Article from:
- Design Week
- Article date:
- May 15, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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High street restaurants too often feature anonymous, almost prefabricated design, but why shouldn't they exude warmth, charm and a quirky humanity? Clare Dowdy describes a growing chain that combines fast food with an individual look and feel
It's no secret why uniform design dominates the high street. The same look in every outlet reinforces brand identity and reduces fit-out costs, and its merits are well documented. However, this identikit approach is waning with the consumer, and an increasing number of restaurants are trying a less corporate look.
The quirky interiors of the mushrooming healthy fast food chain Leon is embracing this trend ...