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Article: Finding The Right Blend.
- Article from:
- Mortgage Line
- Article date:
- May 19, 2008
CopyrightCOPYRIGHT 2008 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Getting business to perk up has been a challenge recently and lead generation may help, but only if it is done right. Ideally, prospects have gone through an effective filtering process.
Only those most likely to be interested in closing loans should be served to originators.
Like some coffee drinkers, companies have different theories as to which method produces the best blend.
Some, as you'll read about in this Special Report, believe the right automation is needed. Zillow.com, for example, believes it can generate good leads by providing a place where a consumer can take a "taste test" by anonymously searching for and comparing loan quotes ...