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Article: Opinion: PR pros who don't build strong relationships court blacklisting.
- Article from:
- PR Week (US)
- Article date:
- May 19, 2008
CopyrightCOPYRIGHT 2008 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Much has been said about Lifehacker editor Gina Trapani's PR spam list (see News Analysis, p. 6). We've run subsequent Op-Eds from PR pros who double as bloggers that are fed up with getting untargeted, irrelevant, or annoying pitches from their colleagues. Hopefully the industry is now hyper-alert to this problem. As PR pros transition from a focus on traditional media relations to a more integrated, more sophisticated approach, they cannot forget that the major tenet of the profession is relationship building.
For those unaware of Trapani, she is the editor of the Gawker Media blog Lifehacker. Her major occupational goal is to write posts that help her readers ...