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Article: XM Satellite Radio Launches XM NavTraffic Advertising Campaign Targeting Gridlocked Drivers.
- Article from:
- PR Newswire
- Article date:
- May 19, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New "Get There Faster" Multi-Media Campaign Highlights Real-Time XM NavTraffic Key Benefits
WASHINGTON, May 19 /PRNewswire-FirstCall/ -- XM , the nation's leading provider of satellite radio, is launching a new, highly targeted national consumer advertising campaign aimed at gridlocked commuters. The multi-media marketing campaign for the XM NavTraffic service launches today, reminding drivers that with XM NavTraffic they can "Get There Faster." The campaign reaches consumers when traffic hassles are top-of-mind, while tuned into local TV or online traffic reports.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080519/NEM052 )
XM NavTraffic is ...