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Article: Martha Stewart buys Emeril.(World)(Martha Stewart Living Omnimedia Inc. mergers with Emeril Lagasse )(Brief article)
- Article from:
- Video Age International
- Article date:
- March 1, 2008
CopyrightCOPYRIGHT 2008 TV Trade Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Martha Stewart Living Omnimedia Inc. "kicked it up a notch" in late February when it bought the Emeril Lagasse franchise. The acquisition, which cost the home-making mavens company $45 million in cash and $5 million in stock, included the rights to Emeril-brand cookbooks, television shows and kitchen products. Not included in the deal were Lagasse's 11 restaurants and corporate office.
Lagassse's cooking show, The Essence of ...
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