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Article: AGILITY 101: WHO THRIVES AMIDST UNPREDICTABLE CHANGE? ONLY THE AGILE ...
- Article from:
- PR Newswire
- Article date:
- December 20, 1995
CopyrightCOPYRIGHT 1995 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BETHLEHEM, Pa., Dec. 20 /PRNewswire/ -- What happens when the customer wants it her way, absolutely positively overnight?
Most firms politely pass, judging such a timetable unreasonable and the task unprofitable if not impossible.
But not all.
For an increasing number of concerns, such customers constitute a marketing opportunity. To profit, however, takes a special talent labeled Agility, the ability of an organization to thrive in a continuously changing, unpredictable business environment.
Some experts, moreover, consider mastering Agility vital to survival in an era of global competitiveness.
"Our most-asked question is, 'What's ...