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Article: Units - they all add up - new GBP10m alcohol campaign launched; 77% of people don't know how many units in a glass of wine.
- Article from:
- M2 Presswire
- Article date:
- May 19, 2008
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M2 PRESSWIRE-19 May 2008-UK Government: Units - they all add up - new GBP10m alcohol campaign launched; 77% of people don't know how many units in a glass of wine(C)1994-2008 M2 COMMUNICATIONS LTD
RDATE:19052008
A new 'Units' campaign which aims to tell drinkers how many units are in their drinks and help them stick to their limits was launched today by Public Health Minister Dawn Primarolo.
The Know Your Limits campaign - the biggest alcohol awareness campaign to date - kicks off its units strand with a series of adverts on TV, radio, billboards and in press, depicting the number of units in individual drinks. The Units campaign has an overall ...