Article: Units - they all add up - new GBP10m alcohol campaign launched; 77% of people don't know how many units in a glass of wine.

M2 PRESSWIRE-19 May 2008-UK Government: Units - they all add up - new GBP10m alcohol campaign launched; 77% of people don't know how many units in a glass of wine(C)1994-2008 M2 COMMUNICATIONS LTD

RDATE:19052008

A new 'Units' campaign which aims to tell drinkers how many units are in their drinks and help them stick to their limits was launched today by Public Health Minister Dawn Primarolo.

The Know Your Limits campaign - the biggest alcohol awareness campaign to date - kicks off its units strand with a series of adverts on TV, radio, billboards and in press, depicting the number of units in individual drinks. The Units campaign has an overall ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!