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Article: Nielsen Business Media and National Academy of Television Arts and Sciences Create Strategic Alliance to Enhance and Expand Daytime Emmy Awards Brand.
- Article from:
- Business Wire
- Article date:
- May 19, 2008
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NEW YORK -- Nielsen Business Media and the National Academy of Television Arts and Sciences today announced they have established a strategic alliance around the Academy's Daytime Emmy Awards Show. Under the multi-year agreement, Nielsen Business Media will manage all sponsorship sales and brand development, and will oversee operations for the Daytime Emmy Awards and its affiliated properties. The announcement was made today by Peter Price, President of the Academy, and Sabrina Crow, Senior Vice President of Nielsen Business Media.
"This collaboration is a great opportunity to leverage the considerable strengths and resources of both organizations," said Crow. ...