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Article: DIGITAL: Affiliate Window signs up two.
- Article from:
- Precision Marketing
- Article date:
- May 16, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Co-op and Iceland are boosting their investment in affiliate marketing by joining the Affiliate Window network.
Both retailers are attempting to reach new audiences by becoming part of a network which also includes Vodafone, Hamleys and John Lewis.
They will be able to quickly determine measurable results through the cost per action (CPA) model, which gives an accurate return on investment.
Marketers operating through the Affiliate Window network will now be able to earn commission and benefit from the addition of Co-op and Iceland's ...