Article: Pilot's blogs a hit with thousands of viewers Pilot's blogs a hit with thousands of viewers.(Local)

Byline: JOYCE

THE VIRGINIAN-PILOT has quietly passed a milestone. With the introduction of its first blogs during mid-May 2006, this newspaper assumed a parallel identity in cyberspace. It's one that in many ways exists - indeed perhaps thrives - on defying the rules of journalism practiced for more than a century on its pages.

That first experiment in interactive journalism featured four Pilot staffers who developed online personas . Among them, Malcolm Venable began delivering his musings on pop culture, and Kerry Dougherty presented the irreverent brand of conservatism familiar to readers of her column.

The capacity of blogs to invite reader interaction and ...

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