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Article: Gift Card Appeal Remains Strong and Continues to Grow.
- Article from:
- Business Wire
- Article date:
- May 20, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DENVER -- Birthdays top the list of occasions to give gift cards, leading consumers to buy gift cards year-round, according to a survey commissioned by First Data Corp. From specialty and discount retailers to coffee shops and quick service restaurants, today's diverse gift card products continue to grow in popularity.
According to the 2007 U.S. Gift Card Consumer Insights Survey, gift cards continued to gain in popularity in 2007. Nine out of 10 (90 percent) American adults who responded to an online survey purchased or received a gift card in the previous 12 months and six out of 10 (60 percent) did both, according to the survey. This is a significant increase ...