Article: River West Brands Taps Andrei Najjar to Lead Bonwit Teller Re-Launch.

Former Gap, Target Executive to Revitalize Iconic Upscale Retail Brand

CHICAGO -- River West Brands LLC, the leader in dormant brand acquisition and revitalization, and its subsidiary Avenue Brands LLC, today announced a partnership with fashion industry entrepreneur and executive, Andrei Najjar, to lead the relaunch of the upscale lifestyle brand Bonwit Teller.

Najjar is the co-founder and CEO of Social Atelier Brands, a designer of premium fashion lines aimed at promoting awareness of social issues. He previously held top positions for Abercrombie & Fitch, Hollister, Target, Banana Republic, and the Gap, and holds a masters degree in marketing from ...

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