Article: MERCEDES-BENZ FORMS WORLDWIDE STRATEGIC MARKETING ALLIANCE FOR NEW ALL-ACTIVITY VEHICLE (AAV)

 
 Lowe & Partners/SMS Selected to Partner Global Effort 

MONTVALE, N.J., Feb. 2 /PRNewswire/ -- Mercedes-Benz today announced it has formed a strategic alliance with Lowe & Partners/SMS to develop and implement global marketing initiatives for its All-Activity Vehicle

 
(AAV) which will go on sale in the U.S. in the Fall of 1997.Lowe & Partners/SMS will be the agency for the U.S. and will coordinate all primary AAV communications efforts for the rest of the world. 

The partnership will unify all marketing communications initiatives for the AAV in the U.S. and other key markets throughout the world. The effort will be jointly steered by ...

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