|
|
Article: MERCEDES-BENZ FORMS WORLDWIDE STRATEGIC MARKETING ALLIANCE FOR NEW ALL-ACTIVITY VEHICLE (AAV)
- Article from:
- PR Newswire
- Article date:
- February 2, 1996
CopyrightCOPYRIGHT 1996 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Lowe & Partners/SMS Selected to Partner Global Effort
MONTVALE, N.J., Feb. 2 /PRNewswire/ -- Mercedes-Benz today announced it has formed a strategic alliance with Lowe & Partners/SMS to develop and implement global marketing initiatives for its All-Activity Vehicle
(AAV) which will go on sale in the U.S. in the Fall of 1997.Lowe & Partners/SMS will be the agency for the U.S. and will coordinate all primary AAV communications efforts for the rest of the world.
The partnership will unify all marketing communications initiatives for the AAV in the U.S. and other key markets throughout the world. The effort will be jointly steered by ...