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Article: ARE SPORTING GOODS SHOPPERS A DIFFERENT KIND OF CONSUMER?
- Article from:
- PR Newswire
- Article date:
- February 2, 1996
CopyrightCOPYRIGHT 1996 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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KSA's Worldwide Sporting Goods Survey of Consumers and Manufacturers
Reveals Consumers are Optimistic; Manufacturers are Cautious
US Consumers Love Brands
ATLANTA, Feb. 2 /PRNewswire/ -- While mainstream apparel sales seem to be flattening out, sporting goods purchasers of apparel and footwear remain remarkably positive. In a worldwide survey of 750 consumers, most respondents did not indicate any significant decrease in spending for 1996. In fact, almost one-quarter of respondents worldwide expect to spend more on sports-related items in 1996.
Citing style/design, durability and quality as deciding factors in making ...