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Article: GM and Discovery Communications Form Media Partnership On First-Ever 24/7 'Green' Network, Planet Green.
- Article from:
- PR Newswire
- Article date:
- May 21, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GM is Exclusive Automotive Sponsor of Channel and Chevrolet is Premier Sponsor of Planet Green's Landmark Series, 'Greensburg'
NEW YORK, May 21 /PRNewswire/ -- General Motors and Discovery Communications today unveiled a multifaceted GM advertising sponsorship of Planet Green, the first and only 24-hour eco-lifestyle network coming to 50 million homes beginning June 4.
For GM, the partnership includes premier sponsorship of the network's landmark series "Greensburg," various vehicle and program integrations, short- form content and an online component. The deal also provides GM exclusive automotive sponsorship at the national level and offers GM an ...