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Article: Sony Ericsson Amps Up North American Presence with Mega-Star Usher.
- Article from:
- Business Wire
- Article date:
- May 21, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sony Ericsson Announces Exclusive Brand Marketing Partnership with LaFace/Zomba/Sony BMG Artist Usher and AT&T
NEW YORK -- Sony Ericsson announced today that five-time Grammy Award-winning artist Usher will headline Sony Ericsson's Walkman music phone campaigns in North America. The partnership covers the United States and Canada, in addition to more than twenty countries in Europe and will include title sponsorship rights for Usher's North American tour later in the year. Sony Ericsson will engage in joint marketing activities with exclusive wireless operator, AT&T in the United States.
Usher will discuss the details of the partnership and make a ...