Article: Great Wolf Resorts Announces a Sweet Deal with Dreyer's.

MADISON, Wis. -- Enjoying an ice cream snack on a hot day is as much a part of summer vacation as sliding down a waterslide. Two prominent brands -- one representing cold confections, the other waterpark fun - are tapping into this cool synergy by inking a deal just weeks before the launch of the busy summer travel season. Great Wolf Resorts, Inc.([R]) (NASDAQ: WOLF) today announced a five-year partnership with Dreyer's Grand Ice Cream, Inc. that will position Dreyer's, Edy's and Nestle brands as the official ice cream of the 11 Great Wolf Resorts properties located around the country.

Great Wolf Resorts guests can enjoy Dreyer's, Edy's and Nestle products in all ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!