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Diffusion of innovations theory for alcohol, tobacco, and drugs.(Editorial)

More than hundred years have passed since the diffusion of innovations theory originated. But it still remains a popular theory. As of 2002, over 5,200 applications of this theory in various fields have been published (Rogers, 2003). The hallmark of diffusion of innovations theory is that it deals with dissemination of new ideas and adoption by people in a systematic manner. Diffusion of innovations theory is an effective tool for social change. The diffusion of innovations theory deals with dissemination of an innovation is an idea, practice, or product (including services) perceived as new by an individual or other unit of adoption. Communication channels serve as the link ...

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