Article: Miller Lite Launches Comprehensive Soccer Program Featuring CONCACAF Champions League(TM) Partnership.

Multi-tiered Marketing Effort Highlights Miller's Ongoing Commitment to Hispanic Soccer Platform, Features Stars Omar Bravo and Cuauhtemoc Blanco

MILWAUKEE, May 22 /PRNewswire/ -- Miller Lite today announced the launch of a summer-long marketing effort focused on the sport Hispanic consumers love most: soccer.

Miller Lite's 2008 soccer program is designed to build excitement around soccer and the brand's status as the official beer sponsor of the CONCACAF's Champions League(TM) completely new tournament. Miller Lite also will launch advertising featuring current Mexican soccer champions Omar Bravo and Cuauhtemoc Blanco. Anchored by a significant, ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!