|
|
Article: Make your Web site sizzle.(Website overview)
- Article from:
- Rural Telecommunications
- Article date:
- May 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 National Telephone Cooperative Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
What do customers see when they look at your Web site? Does a quick glance at the home page convey a reasssuring, professional image? When customers come to the site with questions, can they find the answers easily? Can they tell from the site that your company is customer-focused? If not, you may be ready for a Web site makeover.
[ILLUSTRATION OMITTED]
In the last decade, the Internet has emerged as a marketing channel of huge importance. "Your Web site has become like one of your top salespeople," said Anna Slyter, Internet marketing strategist for the Web design firm Vivid Image. "Even if customers see a print ad, they will probably look at ...