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Article: MICROSOFT WANTS YOU TO USE ITS SEARCH - AND IT'S WILLING TO PAY PROGRAM RETURNS PART OF SHOPPERS' MONEY.(News)
- Article from:
- Seattle Post-Intelligencer
- Article date:
- May 21, 2008
- Author:
CopyrightCOPYRIGHT 2008 Seattle Post-Intelligencer. All rights reserved. Reproduced with the permission of Thomson Scientific by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: TODD BISHOPP-I reporter
Microsoft has tried almost everything to get more people to pick its search site over Google, without success. So maybe a little cash will do the trick.
That is the idea behind a new Microsoft program that will return money to online users who find and buy select products through its Live Search engine. It's an unusual move that illustrates the lengths to which the Redmond company is willing to go in its struggle to gain ground on the Internet search king.
Microsoft's "Live Search cashback" site, set to be unveiled Wednesday, promises to pay back a portion of the purchase price - ranging from about 2 percent ...