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Article: IN BRIEF: Cowan Group wins pitch for Ann Summers.(Brief article)
- Article from:
- Marketing Week
- Article date:
- May 22, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Cowan Group, the full service agency, has won a creative pitch to produce the next Ann Summers viral push. The campaign will draw influences from the upcoming Sex And The City film, and will be produced to coincide with the film's UK release. The viral video will be exclusive ...
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Article: MISSION RESPECTABLE.(marketing strategy for Ann ...
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... ... role as head of brand marketing for Ann Summers provides her with the delicate task ... marketing and PR at lingerie retailer Ann Summers, the 28 year old knew she was in for ... change people's perceptions and make Ann Summers an everyday accepted brand." This ...
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