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Article: FANTASY ISLAND; THE CHRISTMAS CATALOGUE IS CLEARLY IN THE DREAM BUSINESS.
- Article from:
- WWD
- Article date:
- September 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Whitney Beckett
Neiman Marcus has made its name offering the highest-end products on the market. But each year the retailer takes it to another level entirely with its Christmas catalogue's fantasy gifts.
"Stanley Marcus often referred to them as 'stunt pages,'" recalls Ginger Reeder, who for the last decade has been in charge of scouring the globe for the biggest, best, most outrageous, fantastic luxuries for the Neiman Marcus Christmas catalogue. "They were a way to get publicity when we were just one store in what was then remote Texas. The purpose was to make people think, 'If I'm going to buy a $15 lipstick, I might as well buy it from a ...
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Article: Neiman Marcus builds brand via ... YouTube? Luxury ...
Advertising Age;
September 10, 2007 ;
700+ words
... ... That a retailer such as Neiman Marcus is tapping YouTube "is a ... sales, via e-mail. For Neiman Marcus, the internet continues ... third. CAPTION(S): Reeder * Happy anniversary: Neiman Marcus celebrates by buying YouTube ...
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