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Article: Lauren makes initial entry into innerwear in pact with Sara Lee. (Polo/Ralph Lauren L.P., Sara Lee Personal Products)
- Article from:
- WWD
- Article date:
- February 5, 1996
- Author:
CopyrightCOPYRIGHT 1996 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK - Ralph Lauren is getting intimate. And in a deal with one of the powerhouses of the innerwear industry - Sara Lee Corp. - it's a business that analysts say could eventually add another several hundred million dollars to the designer's empire.
In yet another move to build his born-again women's wear business, the designer's company, Polo Ralph Lauren, said Friday that Lauren has entered into a licensing agreement with Sara Lee Personal Products to produce a collection of women's and girls' bras, panties, daywear and loungewear. The line will be, marketed under the label Ralph Lauren Underwear Collection.
It marks Lauren's first full-fledged entry into ...