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Understanding the customer base.(Technology)

From his Silicon Valley location and a perspective from years spent in the technology industry, the senior director of Internet marketing at CRC Health Group can offer an uncommonly heard spin on addiction treatment providers--in this case, the nation's largest provider of treatment services.

"CRC Health Group, whether it realizes it or not, is a technology company," says Jim Thompson. "Technology is the way we will succeed as a business."

Thompson, who has been with the nationally influential for-profit treatment organization for more than two years, has spent much of his time helping the organization understand where its customers are coming from. He sees many ...

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