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Article: 2007 B2B mag ad pages & ad revenue show slight decline.
- Article from:
- Business Publisher
- Article date:
- April 17, 2008
CopyrightCOPYRIGHT 2008 JK Publishing, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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2007 advertising revenue and ad pages for B2B magazines showed a decline of 2.0% and 3.35%, respectively, according to American Business Media's (New York) Business Information Network (BIN) and figures supplied by IMS/The Auditor and PERQ/HCI. Results were mixed, with 13 of 21 industry categories registering growth in revenue and 15 of the 21 categories showing a decline in ad pages in 2007 compared to 2006.
According to the figures, categories showing the largest increases in 2007 advertising revenue compared to last you were led by the Resources/Environment sector (+12.72%), followed by Archtiecture/Design./Lighting (+10.49%), Sciene/Research/Development ...