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Article: Credit Union Competitors Collect the Green.
- Article from:
- Min's B to B
- Article date:
- May 26, 2008
CopyrightCOPYRIGHT 2008 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SourceMedia's Credit Union Journal and Highline Media's newly purchased Credit Union Times (previously a Summit publication), competing for the lucrative niche credit union market, both gained ad pages in March 2008, compared with March 2007. Credit Union Times publisher Thomas R. Greve attributes his book's nearly 50% bump in March ad page sales to its July change in ownership and subsequent new editorial heads. Editor in chief Sarah Snell Cooke and managing editor Don Shoultz, who came aboard in January, arranged for Credit Union Times' readers to be polled to find out what they are interested in reading, and are now providing that content, according to Greve. In ...