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Article: Jelly beans: for years this sector performed a tightrope act between commodity items and brands, now jelly beans are back on track.(SPECIAL REPORT)(Company overview)
- Article from:
- Professional Candy Buyer
- Article date:
- May 1, 2008
CopyrightCOPYRIGHT 2008 Adams Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ARE JELLY BEANS a traditional everyday treat, a sure thing at Easter or the nearly ideal vehicle to deliver functional ingredients? How about all three?
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Overall sales in the sector are up six percent from last year and showing no signs of slowing. This is a result, sources tell PROFESSIONAL CANDY BUYER, of innovation in terms of variety and the candy's seemingly ceaseless mass appeal.
The sugar-based confection's history spans centuries, so its everyday status is well-established. Year-round, jelly beans serve as arts and crafts decor, wedding and shower favors, cake adornments and candy dish staples worldwide. And then ...