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Article: New Borders.com Features Technology Solutions from Allurent.
- Article from:
- Business Wire
- Article date:
- May 28, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Allurent Powers Magic Shelf Feature on Borders.com
CAMBRIDGE, Mass. -- Allurent(TM), an innovative software company powering superior online shopping experiences, today announced that Borders[R], a leading global retailer of books, music and movies, has implemented Allurent's solutions to enrich the online shopping experience on the newly launched Borders.com. Allurent provides the complete technology platform for the Magic Shelf[TM], the most prominent feature on the Borders.com homepage.
Capturing the essence of the Borders store experience, the innovative Magic Shelf enables customers to easily view books, music and DVDs much the way they browse the ...