Article: New Borders.com Features Technology Solutions from Allurent.

Allurent Powers Magic Shelf Feature on Borders.com

CAMBRIDGE, Mass. -- Allurent(TM), an innovative software company powering superior online shopping experiences, today announced that Borders[R], a leading global retailer of books, music and movies, has implemented Allurent's solutions to enrich the online shopping experience on the newly launched Borders.com. Allurent provides the complete technology platform for the Magic Shelf[TM], the most prominent feature on the Borders.com homepage.

Capturing the essence of the Borders store experience, the innovative Magic Shelf enables customers to easily view books, music and DVDs much the way they browse the ...

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