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Article: Kiwi, acai, acerola, Oh My! Analyzing the back stories of three impressive superfruits.(FROM THE CORNERS OF THE WORLD)(Company overview)
- Article from:
- Nutraceuticals World
- Article date:
- May 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There is no shortage of "superfruits" in the nutraceuticals and functional foods marketplace, with many fruits being introduced or re-introduced. Superfruit is a term that describes a new generation of fruit products that hold the promise of "super-charged" nutrition and a variety of health benefits. Marketers looking to develop products with these ingredients have focused on the health benefits and marketing potential from the recent trends favoring these fruits.
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This column will analyze the stories behind three superfruits--kiwi, acai, acerola--including how they are produced, their branding potential and some of the less-known ...