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Article: Aspen Latino Named Hispanic On-Premise Activation Agency for Absolut(R) Vodka.
- Article from:
- PR Newswire
- Article date:
- May 29, 2008
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Copyright informationCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Hispanic Integrated Marketing Firm to Spearhead Nationwide Event Initiatives for Renowned Beverage Brand
WEST CHICAGO, Ill., May 29 /PRNewswire/ -- Aspen Latino, the Hispanic experiential and promotional marketing division of Aspen Marketing Services, the nation's largest privately-held marketing services agency, has been awarded nationwide Hispanic experiential marketing responsibilities for ABSOLUT(R) Vodka. As part of its duties, Aspen Latino will manage and oversee all Hispanic on-premise account activation for the recently launched ABSOLUT Global Cooling(TM) campaign.
"ABSOLUT Vodka is one of the world's premier marketers. The brand consistently creates ...
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